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EverydayTenacity.com is two months old and February 2010 was a busy month. Lots of original content and refining of the site design. I’ll recap the top posts from last month and look ahead to March 2010.

Background:

In February 2010, I shared with visitors to EverydayTenacity a total of 20 original posts. Out of the 20 posts, 3 main themes emerged as the most visited and popular items:

Social Media:

It seems like all the buzz is on social media right now. While the investment management and asset management industries are all very early on in adopting social media for marketing and client service, it is clear this is an area of interest. As a result, there were two top social media posts:

Spotlight on FINRA Social Media Webinar

FINRA Social Media Guidance

Digital Marketing:

One of the areas that I am passionate about is marketing within the investment management industry. In particular, I believe the use of technology to advance marketing and client communications is a key trend that will emerge in the industry. As a result, two posts took a look at how some investment managers are pursuing and making progress in their digital marketing efforts:

Putnam Investments’ Integrated Search Marketing: Original Two-Part Case Study

T. Rowe Price’s Digital Marketing effort: “Behind the Numbers”

Announcements:

There were a number of light-hearted posts that I would categorize as Announcements. One post was found to be quite valuable:

Outlook Plug-in: Investment Managers can view Social Media feeds inside their email program

Highlights to Come in March 2010:

During March, I plan to provide a number of guest posts as well as unveil a totally brand new site design.

I promise, you are going to want to keep coming back to visit!
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