Based on a quick check of some Asset Managers who are on Twitter since the new layout was announced in mid-September shows many are currently at risk due to slowness in modifying their Twitter background.
Rock The Boat Marketing did a great piece on how Twitter’s new layout is claiming some of the screen real estate on the left and right sides of the tweet timeline that has traditionally been used by asset and investment managers for disclosures. Since that article was published one week ago, have any asset managers bothered to modify their background? As Pat at Rock The Boat Marketing points out, not every asset manager had even been using their background for disclosure purposes but at least 66% currently do so.
Quickly sampling the 66% of asset manager’s Twitter pages that did use the background for disclosure found at least one company has done a good job of quickly adapting, while three asset managers have lost not only part of their disclosure but also branding, resulting in a very negative experience.
The Good:
MFS Investments has done a good job quickly adapting. Their background has been adjusted to properly fit in the allocated screen real estate.
The Ugly:
MainStay Investments, Putnam Investment and TIAA-CREF have all seen their Twitter background significantly impacted by the new layout. In my opinion, both Putnam and TIAA-CREF seem to have been most impacted.
Oct 4, 2010It is quite surprising to me that in fact, some firms have not yet modified their twitter backgrounds. As you mentioned, at least from a branding point, I would have expected the design and marketing departments to be all over this. The regulators are not likely to have this #newtwitter background on the top of their list of things to check, but you never know.
Thanks for the comment Pat!
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10:23 am
Adam, great idea to illustrate what happens to disclosure when new Twitter comes along! My bet is that all firms that previously published disclosure will make the necessary adjustments sooner or later, for branding if not regulatory reasons.
Cheers!