While syndication of videos is rampant via websites like YouTube, it is questionable if that is the most appropriate platform for investment managers who worry about brand reputation and attracting the right, qualified audience. Well, now there is a new platform for broadcasting research, market commentary, trade ideas and conferences on custom branded channels.
Read on to find out about this award winning content aggregation service for financial professionals!
If you are an investment manager looking to increase your video content syndication capabilities, Reuters Insider is a CODiE Award Winner for 2010 as the best video content aggregation service. In my opinion, this could be a great way for Investment Managers who to date, have struggled to find the right video syndication platform.
Relevant, qualified audiences: In order to gain access to Reuters Insider, you have to be a financial professional who registers with a business email address. Once granted access, users can access Third Party channels. Investment Managers who establish their channel on Reuters Insider can reach financial professionals and even use the platform to drive traffic to their website via videos and links to materials such as research reports, trading portals or event schedules on your channel.
Measurable Results: Reuters Insider provides metrics to track the viewing audience of your channel. Investment Managers who participate need to ensure that they also setup the correct referral or campaign ID in their online web analytics platform, such as Omniture SiteCatalyst, in order to obtain a complete end-to-end picture of how Reuters Insider is impacting their website presence.
Control Access to Content: Channels can be established with custom permissioning options to control who can watch your content. If an investment manager wants to be conservative in video syndication efforts, they can go so far as restricting content access to only existing clients, although this would have to be setup and administered manually in Reuters Insider.
Enforce Compliance: Security, centrally controlled publishing points, alerting, storage and discovery are all part of the content management platform Reuters Insider enables an Investment Manager with. How this supports the recent FINRA social media regulatory notice is not yet known.
While Reuters Insider is only in BETA mode at the current time, it is worth keeping an eye on this platform if you are an investment manager looking to increase the audience who can access your video content. It would be worthwhile to understand from Reuters how many current subscribers they have and their target number of subscribers to make sure this is a worthwhile platform to pursue.
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