Besides Financial Advisors using iPads for presenting to their clients and Morgan Stanley launching the first Wall Street iPad app for investment research, at least two investment managers are spending on iPad advertisements to extend their marketing messages.
Fidelity Investments and at least three other brands are willing to fork over about $200,000 apiece for a single ad spot in each of the first eight issues of the Time Magazine’s iPad edition.
You can read more at: How the iPad could revolutionize the marketing mix – FierceMobileContent
In support of a new marketing campaign called “Tales of Financial Pragmatism”, Raymond James Financial will be placing digital ads within The New Yorker’s iPad magazine.
For a description of the Raymond James campaign, you can read more at: Raymond James Leverages Conservatism
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Have you seen the Fidelity advertisements on the Time’s iPad edition?
If so, was it a worthwhile marketing effort?
Please leave a comment below!