With iPads now in the hands of millions, what’s happening within the area of Financial Services?
Morgan Stanley is the first Financial Services firm to launch a dedicated iPad app, this time targeted at their institutional research clients. Plus, how else is iPad usage shaping up in the investment management industry?
Morgan Stanley launched its iPhone and iPad app this week, allowing institutional clients to access the banks’s research. Using a client username and password, Morgan Stanley’s app enables users to browse recent research, read report abstracts, read full reports, search by topic or ticker symbol and finally view and manage subscriptions.
Here’s the Morgan Stanley promotion video of the iPad app.
Recently released is an iPad usage report from eMarketer (“How iPad Usage is Shaping Up”) citing research from Ball State University and UK copywriting firm, Cooper Murphy Webb. eMarketer concluded that strong usage of the iPad has been focused mainly on leisure activities, involving consumption of content such as iBooks and videos. Additionally, based on the first round of iPad App testing statistics from Flurry Analytics, only 3% of the apps were related to finance purposes:
In the investment management industry, how have you seen the iPad being used? Is it just for passive consumption of books and videos as the eMarketer report indicates?
If you are a financial advisor, have you adopted the iPad and if so, how? Please share your comments below and let’s help show that investment managers aren’t slow to adopt new technology!
Sep 11, 2010Bill,
Very good insight and thanks for sharing! Obviously client presentations on the iPad will be a nice step up from paper based presentation. However, if there is any client specific or sensitive information, do you think advisors have considered the security ramifications?
Great article as well on fppad.com and thanks for commenting!
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11:47 am
We’re seeing cautious adoption of iPads by financial advisors and wealth managers when using them during client engagements. Many want to use the tablet in lieu of 3-ring binders and paper folios when presenting material to clients during face-to-face meetings.
Advisors can load client portfolio performance reports and updated financial plans to the iPad and let clients navigate through the materials with the intuitive touch screen interface.
Otherwise, advisors are finding an endless array of ways to use the iPad personally in their practices, like reading books and whitepaper research, engaging in social media, and staying in touch with the office without lugging a laptop during a trip.
Lastly, back in April, we shared our insights on how financial advisors and wealth managers are using the iPad in this article:
http://fppad.com/2010/04/06/the-ipad-for-financial-advisers-and-wealth-managers/
Bill @ FPPad.com
.-= Bill Winterberg´s last blog ..Google Instant Can Save 2 To 5 Seconds Per Search =-.