Imagine your investment management firm has just been mentioned in MarketWatch.com. That could be good, right? Not if your business is to manage the investments of your clients and provide them sound financial performance results and you lost them anywhere from almost $60 billion to $10.1 billion of investors’ wealth over the last decade.
Background:
So MarketWatch.com published an article on March 3, mentioning that a number of investment managers have stumbled in the past decade and as a result destroyed significant wealth of their clients. What if you were one of those firms who was mentioned in the article?
- Does the investment management firm take the time to respond?
- Does the firm issue a press release?
- How about social media? Does the investment manager leverage social media to counteract the negative publicity of such an article?
It will be interesting to see how Janus Capital Group, Putnam Investments, AB Holdings and Invesco Aim all react. It is clear that people are out there talking about this article as there were 540 comments within a little more than 24 hours.
You can check out the original article here.
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