Encountering preconceived notions is one of the first challenges likely faced by all marketing professionals trying to get an SEO / SEM effort started. While some industries such as retail and travel are heavily into SEO / SEM marketing, the asset or investment management industry is mostly antiquated and SEO / SEM is a fairly new marketing channel for most.
Getting an SEO/SEM effort off the ground within an asset management company seems to be a greater challenge than some other marketing strategies. In my experience, some of the most common negative SEO/SEM preconceived notions include:
Feb 18, 2010In the past, online marketers did get wrapped up in visual design and prototyping. However, I think Google and search has become so pervasive that at least companies are thinking about SEO or SEM earlier in project lifecycles.
Agreed that a flashy website in no way replaces some SEO effort!
Thanks for commenting.
Jul 5, 2010Hi Adam, May be big giant companies will not need a SEO, but small companies are heavily rely on this. I would say that SEO is a only way for small companies to overcome giant companies.
Jul 8, 2010Peter – good point and I agree that SEO is valuable for small companies. Have you done any SEO work? What sort of preconceived SEO notions have you encountered?
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1:27 am
Hi Adam,
With due regards to what you shared above, I also would like to add some more points to your thoughts. Majority of the online marketers do not give as importance to SEO or SEM strategies as they give to the look and feel of the site. How ever flashy your site may be, it, at the end will require some SEO to be done! and this is a fact.
Martin
.-= negative seo´s last blog ..What is Adverse SEO? =-.