Data recently collected by the Pew Research Center in January 2010 shows strong Twitter usage by the Millennial generation (ages 18 – 29). As an investment manager, this is all the more reason to be clear what goals and audience you should have in mind when using Twitter.
As more investment managers and financial advisors adopt social media and in particular Twitter, as evidenced by a recent post: “
Another Investment Management firm latches onto Twitter“, I wonder how many have clear cut marketing, sales or ROI goals when using Twitter. It would appear from a recent survey by the Pew Research Center, that if you are using Twitter, you had best be shaping your goals around the next generation of investors, the Millennials, ages 18 – 29.
Methodology: Data is from the February 2010 Pew Research Center report titled “Millennials: Confident. Connected. Open to Change.” conducted by Abt SRBI Inc. 2,020 US adults ages 18+ from Survey Sampling International’s sample were surveyed via telephone (1,169 via mobile phone, 851 via landline) between January 14-27, 2010. Of the 2,020 respondents, 830 were ages 18-29. Interviews were conducted in English and Spanish. Data was weighted slightly to more closely reflect the US Census Bureau’s “Current Population Survey” for gender, race/ethnicity, age, education and region.
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