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The clients and prospects that investment managers are attempting to reach via an active social media strategy already have a warehouse of information options at their disposal. So, why should they connect with you? Let’s explore the top 5 social media tips to make your social media effective.

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How can an Investment Manager’s social media be worthy of consideration when there already is so much nonsensical information everyday on social media platforms? Many people are already exposed to endless streams of bits and bytes that in many cases, deliver little in the way of real value.

What are 5 tips for Investment Managers who are looking to activate their social media efforts and go beyond a strategy of listening to one of participation?

Tip 1:  Be authentic – no one is going to want to follow or connect with an Investment Manager who lacks a  personal touch in their social media communications.

Tip 2: Be a source of daily discovery – enable your audience to learn something new each time they connect with you or read your content.

Tip 3: Be consistent in tone – once you begin to establish an audience, maintain a consistent course in the type of language, acronyms and themes you utilize.

Tip 4: Be an enabler of networking – one of the most rewarding aspects for your audience is the opportunity for them to expand their social network. Enable clients and prospects alike to connect to each other and they will always remember that you helped add to their network.

Tip 5: Be focused on a limited number of platforms – social media technology is ever changing. At its worst, social media could feel like its going too fast. Do your research on where your audience is, listen first and then choose 1 – 2 avenues to utilize before taking on too many social media platforms.

So, what are your top 5 social media tips?

Have you taken an active social media presence and learned any valuable lessons or are you still on the sidelines listening?

Share your comments below.