6.7% of all US online ad spending to go toward social networks this year, but will Investment Managers take part or miss the boat?
Out today from eMarketer is a revised estimate that US advertisers will spend $1.68 billion on social networking sites this year, a more than 20% increase over 2009. Spending will rise even further by 2011 to more than $2 billion. However, I believe that much of the current advertising spend is likely to come from consumer goods companies, entertainment and the like with little to no participation from financial services companies, more particularly investment managers.
Aug 19, 2010Blane,
It would be great if we had some real analytics to rely upon from an investment manager to see what sort of site traffic is being referred from paid social network ads.
I agree that reaching the next generation of investors is key – if they are going to be on social networks, then it is important to be building brand recognition now before investing decisions are made later in life.
Thanks for the comment!
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12:23 pm
The folks we have been in conversations with certainly recognize the web analytics of traffic referred to their sites from social networking platforms. These numbers are not insignificant – and they point to where investment manager’s prospects and clients are spending time online (and in web apps).
If investment managers seek to stay connected not only to the next generation of investors but also their current portfolio of clients – they would be remiss if not considering social media.