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What is old is new again for investment management marketing

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 Asset Management       

“Growth-oriented Investment Portfolio”
“Experienced trust and investment officers”
“Modern money management services”
These all sound like catch phrases from a 2010 marketing advertisement for an investment manager. Funny thing is that these same phrases appeared in an advertisement from 1966.

Credit goes to Trust and Wealth Management Marketing blog for highlighting this vintage advertisement.

18 August 2010  No comments

Will any Investment Managers jump into Social Network advertising?

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 Asset Management       

6.7% of all US online ad spending to go toward social networks this year, but will Investment Managers take part or miss the boat?

17 August 2010  2 comments

What does it take to build out a Twitter team?

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 Asset Management       

In a recent article, the highlights of Vanguard’s Twitter launch efforts were highlighted. Today, we find out more what it takes to build out a successful Twitter team.

6 August 2010  2 comments

Increasing Financial Advisor Transparency through Social Media

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 Asset Management       

OnWallStreet recently published an article describing numerous ways in which Social Media is turning upside down the traditional model in which Private Clients, Retail Investors and even Venture Capitalists find out information on their Financial Advisors.

3 August 2010  No comments

Clients risk outliving their assets – help is coming

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 Asset Management       

Will clients soon be receiving additional help to deal with risk of outliving their assets? Read on to find out what sort of new product introductions maybe coming to help individuals. This is part 1 of a 2 part article.

30 July 2010  No comments

Top 5 Challenges incorporating social technologies into Financial Services

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 Asset Management       

What do industry experts identify as the top 5 challenges of incorporating social technologies into Financial Services? As a result of moderating a recent interactive round-table discussion, we can now find what the top challenges are! Read on to learn more…

22 July 2010  4 comments

Are Law Firms Friend or Foe?

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 Asset Management       

A recent article in The Boston Globe described a situation in which some wealthy clients have turned to law firms for wealth management and financial advise. Some may see this as competition for Investment Managers, but I don’t buy it. Read on to see why…

16 July 2010  No comments

Huge Opportunity in China for Financial Advisors – next generation of High Net Worth clients

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 Asset Management       

Right now, there is a huge opportunity for Financial Advisors and wealth management companies to capture a large market share of the up and coming high net worth clients in China.

15 July 2010  No comments

Once upon a time, an Investment Manager or Financial Advisor decided to start a blog.

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 Asset Management       

For an Investment Manager or Financial Advisor, the stats tell the right story why having a blog is a good choice… 15 median monthly leads generated by companies that blog and 46% of companies have acquired a customer through their blog (1) . Before an Investment Manager or FA  …

13 July 2010  No comments

Summary of Social Media Compliance & Supervision Solutions

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 Asset Management       

Maintaining compliance with regulatory requirements is one of the major obstacles that Investment Managers, Brokers and Financial Advisors are facing before jumping into social media. If you haven’t heard your Legal & Compliance department say they don’t have the people necessary to monitor all of the firm’s social media, then …

8 July 2010  14 comments
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