The state of Institutional Investment Manager Websites

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 Asset Management       

FundFire recently covered the state of institutional investment manager websites. At least seven institutional managers are in various stages of revamping their online presence.

Tougher Times Ahead for Mutual-Fund Stocks says WSJ

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 Industry News       

Outsized performance of mutual-fund company stocks could be facing challenges, says the WSJ, but the history of these investments sure has been rewarding.

7 May 2010  4 comments

Talking with Blue Fountain Media – Lessons learned from working with Investment Managers

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 Asset Management       

EverydayTenacity.com recently had the chance to sit down with the Founder and CEO of Blue Fountain Media, Gabiel Shaoolian. Blue Fountain Media is a result-driven website development and online marketing company, located in Union Square, NYC.

7 May 2010  1 comment

Another Investment Management firm latches onto Twitter

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 Industry News       

Following on the footsteps of Fidelity who recently conducted a successful social media effort to further their brand awareness, American Century now turns to Twitter to promote their brand as well as the philanthropic nature of sponsoring a celebrity golf tournament.

4 May 2010  3 comments

Online financial communities – going nowhere fast

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 Asset Management       

Investment Managers, hoping to increase the effectiveness of their website or online marketing efforts, via online financial communities or sharing of financial advise had better re-evaluate their approach. New research shows they have an uphill battle and are going nowhere fast.

29 April 2010  1 comment

BlackRock’s fund flows validate move towards passive investment managers

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 Industry News       

BlackRock’s Q1 2010 fund flows seem to have validated a position that I put forth 2 weeks ago, asking if active investment management has peaked. Based on BlackRock’s total net outflows  of $31 billion, this indeed seems to be the case.

Google identifies your competitors – do you know who they are?

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 Asset Management       

Some investment management companies are already active in Search Engine Optimization (‘SEO’) and Search Engine Marketing (‘SEM’). In order to be successful in both of these marketing efforts, you need to know who your competitors are. Google knows and you can too!

26 April 2010  5 comments

Top 5 Social Media Tips for Investment Managers

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 Asset Management       

The clients and prospects that investment managers are attempting to reach via an active social media strategy already have a warehouse of information options at their disposal. So, why should they connect with you? Let’s explore the top 5 social media tips to make your social media effective.

24 April 2010  3 comments

Asset Management M&A Activity Increases Through 2010

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 Industry News       

Transaction volume in the global asset management industry in the first quarter of 2010 declined significantly from 2009, however, according to Jefferies & Co.’s Financial Institutions Group, M&A involving managers …

Top Social Media sites targeted by Investment Managers

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 Asset Management       

Financial Advisors as well as Investment Managers are increasingly establishing their digital presence on a number of the top social media sites now that they have had some time to digest the rules established by FINRA’s 10-06 regulatory notice. Read on to see what are the top sites.

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