Asset Management       

As investment managers are typically behind the curve in terms of technology adoption (never mind the challenging social media landscape), I saw a recent article in mashable that has applicability to B2B Investment Managers.

 Asset Management       

Every Investment Manager has an “About Us” page. The problem with an “About Us” page is exactly what internet marketing is not supposed to be… it is about the company instead of the consumer or client reading visiting your site.

 Asset Management       

EverydayTenacity.com recently had the chance to sit down with the Founder and CEO of Blue Fountain Media, Gabiel Shaoolian. Blue Fountain Media is a result-driven website development and online marketing company, located in Union Square, NYC.

 Asset Management       

Some investment management companies are already active in Search Engine Optimization (‘SEO’) and Search Engine Marketing (‘SEM’). In order to be successful in both of these marketing efforts, you need to know who your competitors are. Google knows and you can too!

 Asset Management       

In case you haven’t seen it, T. Rowe Price Group Inc. hired Think Again Media to produce a behind the scenes film covering their research process and culture.

 Asset Management       

Putnam Investments was recently named 2009 top mutual fund family by Barron’s/Lipper. This is part two of a case study on how Putnam is leveraging that #1 ranking in their integrated search marketing to see if we can all learn a thing or two.

 Asset Management       

Putnam Investments was recently named 2009 top mutual fund family by Barron’s/Lipper. This is part 1 of a two part case study on how Putnam is leveraging that #1 ranking in their integrated search marketing to see if we can all learn a thing or two.

 Asset Management       

Social media is like the shiny object in the room when it comes to the buzz inside the sales and marketing departments of most Investment and Asset Management companies.  However, what might be the best use for social media to help investment managers reach their clients and prospects?

 Asset Management       

Encountering preconceived notions is one of the first challenges likely faced by all marketing professionals trying to get an SEO / SEM effort started. While some industries such as retail and travel are heavily into SEO / SEM marketing, the  asset or investment management industry is mostly antiquated and SEO …