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	<title>everydaytenacity.com &#187; social media</title>
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	<link>http://everydaytenacity.com</link>
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		<title>Why do only 39% of surveyed asset managers have a blog?</title>
		<link>http://everydaytenacity.com/asset-management-marketing/39-percent-asset-managers-blog</link>
		<comments>http://everydaytenacity.com/asset-management-marketing/39-percent-asset-managers-blog#comments</comments>
		<pubDate>Wed, 07 Sep 2011 21:15:50 +0000</pubDate>
		<dc:creator>Adam Verchinski</dc:creator>
				<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Vanguard]]></category>

		<guid isPermaLink="false">http://everydaytenacity.com/?p=1997</guid>
		<description><![CDATA[Only a select few asset managers, such as Vanguard, have a blog according to a research report published by kasina. What might be the reasons behind the low adoption rate?
Introduction
kasina evaluated the social media efforts of 45 asset managers and found that only 39% of those firms surveyed utilized a ...]]></description>
		<wfw:commentRss>http://everydaytenacity.com/asset-management-marketing/39-percent-asset-managers-blog/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>FINRA Notice 11-39: Interpreting the finer points of social media guidance</title>
		<link>http://everydaytenacity.com/asset-management-marketing/finra-11-39-finer-points-social-media-guidance</link>
		<comments>http://everydaytenacity.com/asset-management-marketing/finra-11-39-finer-points-social-media-guidance#comments</comments>
		<pubDate>Tue, 23 Aug 2011 23:00:15 +0000</pubDate>
		<dc:creator>Adam Verchinski</dc:creator>
				<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[compliance]]></category>
		<category><![CDATA[financial advisor]]></category>
		<category><![CDATA[FINRA]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[regulatory]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media policy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://everydaytenacity.com/?p=1933</guid>
		<description><![CDATA[Following up on Regulatory Notice 10-06, &#8216;FINRA&#8217;, the Financial Industry  Regulatory Authority, has recently posted new guidance in the form of notice 11-39 on its website. The guidance attempts to answer additional questions regarding the original application of the rules as well as the finer points on how companies ...]]></description>
		<wfw:commentRss>http://everydaytenacity.com/asset-management-marketing/finra-11-39-finer-points-social-media-guidance/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Round up of Investment Management Firms using QR Codes and mobi tags</title>
		<link>http://everydaytenacity.com/asset-management-marketing/round-up-investment-managers-qr-codes</link>
		<comments>http://everydaytenacity.com/asset-management-marketing/round-up-investment-managers-qr-codes#comments</comments>
		<pubDate>Mon, 28 Mar 2011 02:16:10 +0000</pubDate>
		<dc:creator>Adam Verchinski</dc:creator>
				<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[client communications]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[industry trends]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology trends]]></category>

		<guid isPermaLink="false">http://everydaytenacity.com/?p=1716</guid>
		<description><![CDATA[As more and more time is spent by investors on their mobile phones, the proliferation of 2D codes, associated frequently with &#8216;QR&#8217; Codes, short for Quick Response Codes, are also catching on with an increasing number of investment management firms.
Get started here for a round up of firms using the ...]]></description>
		<wfw:commentRss>http://everydaytenacity.com/asset-management-marketing/round-up-investment-managers-qr-codes/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Financial Services marketers have it all wrong</title>
		<link>http://everydaytenacity.com/asset-management-marketing/financial-services-marketers-roi</link>
		<comments>http://everydaytenacity.com/asset-management-marketing/financial-services-marketers-roi#comments</comments>
		<pubDate>Fri, 18 Mar 2011 21:13:20 +0000</pubDate>
		<dc:creator>Adam Verchinski</dc:creator>
				<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://everydaytenacity.com/?p=1677</guid>
		<description><![CDATA[Why ROI? What&#8217;s the big deal about social media ROI and why do financial services marketers have it all wrong?


Introduction:
I recently came across this video from Corporate Insight who works with Financial Services companies on everything from monitoring and consulting to original research. In preparing Corporate Insight&#8217;s first major analysis ...]]></description>
		<wfw:commentRss>http://everydaytenacity.com/asset-management-marketing/financial-services-marketers-roi/feed</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Stepping up scrutiny of Social Media</title>
		<link>http://everydaytenacity.com/asset-management-marketing/sec-scrutiny-of-social-media</link>
		<comments>http://everydaytenacity.com/asset-management-marketing/sec-scrutiny-of-social-media#comments</comments>
		<pubDate>Tue, 15 Feb 2011 22:15:05 +0000</pubDate>
		<dc:creator>Adam Verchinski</dc:creator>
				<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[compliance]]></category>
		<category><![CDATA[financial advisor]]></category>
		<category><![CDATA[FINRA]]></category>
		<category><![CDATA[regulatory]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media policy]]></category>

		<guid isPermaLink="false">http://everydaytenacity.com/?p=1627</guid>
		<description><![CDATA[The SEC has followed the footsteps of FINRA&#8217;s 10-06 guidelines on social media by now asking some investment advisory firms for information regarding social media.

Back in early December 2010, news started going around social media circles about an SEC &#8220;sweep letter&#8221; that it seems some registered investment advisory firms have ...]]></description>
		<wfw:commentRss>http://everydaytenacity.com/asset-management-marketing/sec-scrutiny-of-social-media/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How the world&#8217;s largest investment manager is going social</title>
		<link>http://everydaytenacity.com/asset-management-marketing/worlds-largest-investment-manager-going-social</link>
		<comments>http://everydaytenacity.com/asset-management-marketing/worlds-largest-investment-manager-going-social#comments</comments>
		<pubDate>Fri, 11 Feb 2011 21:02:08 +0000</pubDate>
		<dc:creator>Adam Verchinski</dc:creator>
				<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://everydaytenacity.com/?p=1605</guid>
		<description><![CDATA[Organization size and complexity are not issues that have stopped BlackRock, the world&#8217;s largest investment manager, from changing how they communicate both internally as well as externally through the use of social technologies.
Introduction:
BlackRock recently participated in a GasPedal BlogWell event in Philadelphia presenting how they have begun to change the ...]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Made for Broadway: Social Media at an investment manager</title>
		<link>http://everydaytenacity.com/asset-management-marketing/made-for-broadway-social-media-investment-manager-conversation</link>
		<comments>http://everydaytenacity.com/asset-management-marketing/made-for-broadway-social-media-investment-manager-conversation#comments</comments>
		<pubDate>Wed, 24 Nov 2010 21:53:01 +0000</pubDate>
		<dc:creator>Adam Verchinski</dc:creator>
				<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[client communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://everydaytenacity.com/?p=1505</guid>
		<description><![CDATA[The Scene: a conversation at a large investment manager
The Actors:

You &#8211; The Retail Marketing Strategist
Me &#8211; The Marketing Managing Director

and ACTION!
You – Boss, I would like to embark on a social media campaign
Me – What will this social media campaign do?
You – Raise our brand awareness
Me – Will it sell ...]]></description>
		<wfw:commentRss>http://everydaytenacity.com/asset-management-marketing/made-for-broadway-social-media-investment-manager-conversation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Live Presentation at BDI Social Communications Conference</title>
		<link>http://everydaytenacity.com/asset-management-marketing/presentation-bdi-social-conference</link>
		<comments>http://everydaytenacity.com/asset-management-marketing/presentation-bdi-social-conference#comments</comments>
		<pubDate>Fri, 19 Nov 2010 00:35:15 +0000</pubDate>
		<dc:creator>Adam Verchinski</dc:creator>
				<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://everydaytenacity.com/?p=1471</guid>
		<description><![CDATA[Attended by a packed auditorium of more than 300 senior marketing, communications and  compliance professionals, I had the pleasure of speaking at the annual Financial Services Social Communications Leadership Forum in New York City on November 18, 2010.


With fellow presenters from companies such as Citibank, The Wall Street Journal ...]]></description>
		<wfw:commentRss>http://everydaytenacity.com/asset-management-marketing/presentation-bdi-social-conference/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://everydaytenacity.com/wp-content/uploads/2010/11/Recording_116895.mp3" length="287379" type="audio/mpeg" />
		</item>
		<item>
		<title>4 Proven Social Media Strategies for B2B Investment Managers</title>
		<link>http://everydaytenacity.com/asset-management-marketing/4-proven-social-media-strategies-b2b-investment-managers</link>
		<comments>http://everydaytenacity.com/asset-management-marketing/4-proven-social-media-strategies-b2b-investment-managers#comments</comments>
		<pubDate>Mon, 08 Nov 2010 11:58:27 +0000</pubDate>
		<dc:creator>Adam Verchinski</dc:creator>
				<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[asset management]]></category>
		<category><![CDATA[defined benefit]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://everydaytenacity.com/?p=1455</guid>
		<description><![CDATA[As investment managers are typically behind the curve in terms of technology adoption (never mind the challenging social media landscape), I saw a recent article in mashable that has applicability to B2B Investment Managers.


Introduction:
If we look at what is happening outside of the Investment Management industry and broaden our horizon ...]]></description>
		<wfw:commentRss>http://everydaytenacity.com/asset-management-marketing/4-proven-social-media-strategies-b2b-investment-managers/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How can Financial Services companies increase their engagement in social media?</title>
		<link>http://everydaytenacity.com/asset-management-marketing/financial-services-increase-social-media-engagement</link>
		<comments>http://everydaytenacity.com/asset-management-marketing/financial-services-increase-social-media-engagement#comments</comments>
		<pubDate>Wed, 20 Oct 2010 22:33:06 +0000</pubDate>
		<dc:creator>Adam Verchinski</dc:creator>
				<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[Prezi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media engagement]]></category>
		<category><![CDATA[social media framework]]></category>
		<category><![CDATA[social media policy]]></category>

		<guid isPermaLink="false">http://everydaytenacity.com/?p=1386</guid>
		<description><![CDATA[Presenting a four stage maturity model for Financial Services companies who are interested in social media, wondering how to get started or what to do next.
The four stages that are explored in this maturity model are:


Stage 1) Mitigation of Current Risks
Stage 2) Prepare for Future Efforts
Stage 3) Facilitate and Scale ...]]></description>
		<wfw:commentRss>http://everydaytenacity.com/asset-management-marketing/financial-services-increase-social-media-engagement/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
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