Online financial communities – going nowhere fast

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 Asset Management       

Investment Managers, hoping to increase the effectiveness of their website or online marketing efforts, via online financial communities or sharing of financial advise had better re-evaluate their approach. New research shows they have an uphill battle and are going nowhere fast.

29 April 2010  1 comment

Interview from Search Engine Strategies

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 Asset Management       

At the recent Search Engine Strategies conference in New York City, I sat down with a host from WebmasterRadio.fm to discuss why EverydayTenacity.com was started and describe some of the opportunities and challenges faced by the investment management industry. You can listen to the full, 5 minute interview here.

Enabling Financial Advisor and Consumer Interaction

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 Asset Management       

Fabeetle.com is a website now in beta mode that enables consumers and Financial Advisors to interact in an online platform that takes into account some of the regulatory and compliance challenges posed by FINRA and the SEC. Today we learn more about Fabeetle.com and provide some suggested enhancements.

26 March 2010  2 comments

Highlights from the BDI Social Reputation Management Conference

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 Announcements       

A recent conference was held in New York City on Wednesday, March 24, 2010 presenting the topic of protecting and strengthening your brand across the social web, or more aptly referred to as Social Reputation Management. Read more for the highlights of companies who are active in the social media …

24 March 2010  5 comments

5 Powerful Social Media Questions and Answers

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 Asset Management       

Today, we present a look at social media in the investment management industry from the stand-point of a technology solutions provider. Chad Bockius from Socialware Inc., the Social Middleware Company,  has provided this guest post covering 5 powerful questions and answers.

Top Posts of February 2010 – Social Media, Digital Marketing and Outlook Plug-in are hot

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 Announcements       

EverydayTenacity.com is two months old and February 2010 was a busy month. Lots of original content and refining of the site design. I’ll recap the top posts from last month and look ahead to March 2010.

7 March 2010  3 comments

Nimble investment and asset managers adopt Social Media quicker

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 Asset Management       

As an advisor at an investment management or advisory firm, your job is to secure new clients, enhance communication with current clients, and promote your firm. What better way to accomplish all of the above with very little marketing budget than with Social Media tools like Twitter and LinkedIn. If …

23 February 2010  2 comments

T. Rowe Price does a nice job of digital marketing

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 Asset Management       

In case you haven’t seen it, T. Rowe Price Group Inc. hired Think Again Media to produce a behind the scenes film covering their research process and culture.

22 February 2010  4 comments

Attention Investment Managers: new platform to syndicate video content

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 Asset Management       

While syndication of videos is rampant via websites like YouTube, it is questionable if that is the most appropriate platform for investment managers who worry about brand reputation and attracting the right, qualified audience. Well, now there is a new platform for broadcasting research, market commentary, trade ideas and conferences …

Technology trends to build stronger client relationships

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 Asset Management       

Technology trends are quickly evolving how asset managers and their advisors communicate and service their client relationships. While the industry as a whole continues to transform from a very print-centric communications approach, new technology offerings are moving at a breakneck pace.
I wanted to highlight what I see as two top …

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